Polish Luxury Goods Market in 2024: Cosmetics and Perfumes Drive Growth

The Polish luxury goods market continues to thrive, reaching an estimated value of PLN 55.6 billion in 2024, according to recent reports. Among the standout categories, luxury cosmetics and perfumes achieved record-breaking sales, contributing significantly to the market’s expansion.

Key Highlights of the Market

• Luxury Cosmetics and Perfumes: This category reached a milestone value of PLN 2 billion in 2024, representing a year-over-year growth of 5.8%. Perfumes dominate the sector, accounting for 50.6% of total sales. Luxury perfumes, priced above PLN 600 for 50 ml, remain the most sought-after products.

• Rising Consumer Affluence: The growth is fueled by an increasing number of affluent Poles. In 2023, individuals with annual incomes exceeding PLN 120,000 rose by 34%, totaling 2.5 million people. Their combined earnings surged by 29%, reaching PLN 714 billion. This expanding demographic underscores a strong appetite for premium goods.

• Evolving Consumer Preferences: Modern Polish consumers prioritize experiences and personalization in their purchases. This shift is evident in the popularity of trends like "quiet luxury" and "old money," emphasizing understated elegance, premium materials, and timeless designs.

Perfumes Lead the Way in the Cosmetics Sector

Perfumes remain the driving force in the luxury cosmetics segment. As consumers increasingly value unique and high-quality products, the demand for niche and artisanal fragrances continues to rise.

The category also reflects broader market trends, including:

• Sustainability: Many brands are adopting eco-conscious practices, appealing to environmentally aware consumers.

• Personalization: Customizable scents and curated collections cater to a growing desire for exclusivity.

Digital Transformation and E-commerce

The rise of e-commerce has significantly reshaped the luxury market in Poland. Online channels now offer consumers easier access to global brands while enabling Polish companies to attract international buyers. By 2025, 25% of transactions in the luxury sector are expected to occur online, highlighting the need for robust digital strategies.

Opportunities for Global Brands in Poland

Poland’s luxury market is becoming increasingly attractive to international brands. The country’s growing affluence, combined with a shift toward premium experiences and sustainable practices, positions it as a lucrative destination for luxury goods.

Why Partner with Svitez?

As a leading distributor of cosmetics in Poland, Svitez offers:

• Comprehensive Market Knowledge: With years of expertise in the Polish market, we understand consumer behavior, trends, and distribution channels.

• Established Networks: Our connections span retail, e-commerce, and boutique channels, ensuring maximum reach for your brand.

• Tailored Strategies: We specialize in creating personalized marketing and distribution plans to align with your brand’s goals.

Collaborate with Svitez Today

If you’re a global cosmetic brand looking to enter the Polish market or expand your presence, Svitez is your trusted partner. Let us help you navigate this dynamic and growing market to achieve sustainable success.

Contact us now at www.svitez.com to discuss partnership opportunities.