Is TikTok a good place to advertise cosmetics? More and more beauty brands – from global giants to Polish start-ups – are saying yes. And...

Poland is one of the most attractive and steadily growing cosmetic markets in the EU, with strong demand for skincare, natural beauty,...

The Polish cosmetics market is one of Europe’s most dynamic and fast-growing. In 2023, Poland became the 5th largest cosmetics market in...

Gel polish has become a cornerstone of the beauty industry worldwide—and Poland is no exception. As the EU phases out TPO...

Mintel’s analysis confirms that clean beauty is evolving from niche to mainstream, increasingly driven by global sustainability values rather than seasonal hype

Gen Z in Poland is reshaping the beauty market through value-driven, tech-savvy, and authenticity-focused shopping behaviors that brands must understand to stay relevant.

About Svitez Group Since our founding, Svitez Group has been a trusted partner for international beauty brands looking to expand into...

Drugstores Hold Strong Against Discount Stores: 70% of Poland's Cosmetics Sales Come from Drugstore Channel. Discount stores have been...

Polish Consumers Demand Transparency Poles are becoming more conscious about what they buy, with a growing curiosity about product...

The Polish luxury goods market continues to thrive, reaching an estimated value of PLN 55.6 billion in 2024, according to recent reports....

Despite the growing prominence of e-commerce and discount stores, stationary drugstores remain the largest sales channel for cosmetics in...

In today’s highly competitive marketplace, sales teams often face challenges when trying to connect with category managers. Many vendors...

The Polish cosmetics industry is growing rapidly, driven by evolving consumer preferences, technological advancements, and a rising focus...

The cosmetics market in Poland is a dynamic and evolving landscape, influenced by changing consumer preferences, technological...